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Author Topic: Parker Marketing and Advertisement  (Read 5526 times)

Offline Paul Marossy

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Parker Marketing and Advertisement
« Reply #15 on: November 17, 2007, 07:15:51 PM »
quote:
Yes - there is a very specific demographic that is attracted to Parker.


Yeah, the same goes for Ferrari, Mercedes, Bentleys, etc., etc. [;)]

I like forward thinking. I remember when the Fly first came out, I thought it was the coolest thing ever. Unfortunately, I can't afford one anymore than I can afford a Ferrari. To me Ferraris and Flys are on the same level - radical, cutting edge, sculpted, sophisticated, unique. There is no replacement or next best thing - they are in a league of their own. [^]

I would even go so far as to say that the original Steinbergers are in the same category. I will even say that I think that the Fly could do better on the trem system. It should be fitted something that is like the Trans Trem that stays in tune with itself. That would truly be the ultimate guitar AFAIAC. [8D]

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www.myspace.com/j201jams
« Last Edit: November 17, 2007, 07:34:40 PM by Paul Marossy »

Parker Marketing and Advertisement

Offline Jason Davis

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Parker Marketing and Advertisement
« Reply #16 on: November 18, 2007, 06:37:58 PM »
Parker doesn't run the MySpace page.  I do, actually.  Dave Isaacs set it up, and then I just kind of ran with it with Page's blessing.  They have yet to come to me to run it themselves.  If that changes, I will be more than happy to pass on the reigns.  I have my own life to live than do continual work on a site that 1) is not my own, and 2) i am not compensated for.  

Lou, if you think you can do a better job with the MySpace page than I have, then feel free to contact Parker and request to take control of it.  Knock yourself out.

FYI...Reeves still does play Parkers among others.  There are pictures as well as credits in CD liner notes over the past few years (including 2007) that mentions this.  He had a signature guitar made for him in 2003 by Fernandes, but that was 4 years ago.  Since then, he plays guitar....simply put.  It helps to know him and his band when it comes to the truth.

Sorry to come across as grumpy.  I'm watching my Steelers on delay, and they are in overtime...with the Jets?!?!?!?


a Parker Guitars, Emerald Guitars, Randall Amplifiers, & Mojo Strings Artist.

www.JasonDavisMusic.com
www.myspace.com/JasonDavisMusic
www.myspace.com/JasonDavisBand


2007 Jason Davis "JD-147" Signature Fly (http://www.jasondavismusic.com/jd-147.asp )
2005 custom PM-20G (prototype)
2004 Cherry Sunburst Nitefly Mojo Flame
1998 Antique Gold Fly Deluxe

...plus other picture postcards...

Parker Marketing and Advertisement

Offline Jason Davis

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Parker Marketing and Advertisement
« Reply #17 on: November 18, 2007, 07:29:21 PM »
And now they've lost...wonderful.


a Parker Guitars, Emerald Guitars, Randall Amplifiers, & Mojo Strings Artist.

www.JasonDavisMusic.com
www.myspace.com/JasonDavisMusic
www.myspace.com/JasonDavisBand


2007 Jason Davis "JD-147" Signature Fly (http://www.jasondavismusic.com/jd-147.asp )
2005 custom PM-20G (prototype)
2004 Cherry Sunburst Nitefly Mojo Flame
1998 Antique Gold Fly Deluxe

...plus other picture postcards...

Parker Marketing and Advertisement

Offline uburoibob

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Parker Marketing and Advertisement
« Reply #18 on: November 18, 2007, 08:00:52 PM »
Nothing personal, but advertising is a lot more than you might think, Lou (and others). While there is something to be said for featuring the forum in an ad, having the forum assemble the ad would be like having them assemble your next car. Some of us might be able to machine a few parts, but...

Seriously, this is what I do for a living and it's not as simple as you might think. I was after Parker when they were still in Massachusetts. We never really did talk to each other (long other story - search the forum).

Anyway, if there's anyone who's reading this who doesn't know what my company does, here's a link: http://www.rtmcreative.com

If US Music were to commit the resources to Parker and do it right (and by this I mean doing a great many things that helll would have to freeze over to allow to happen) I believe that the vast majority of PRS, Gibson and higher end Fender players would HAVE to have a Fly.  They've never done it right and they are WAY away from doing it right now. AND the rules are all changing again. Stay tuned - this forum may be a lot more valuable than they know...

Bob

2001 Parker Fly Single 2 Silver  â€¢ 1997 Parker Fly Concert Burnt Butterscotch  â€¢  1999 Parker Fly Artist Custom Hardtail Butterscotch  â€¢  1998 Fly Classic in Transparent Dark Blue  â€¢  1998 Fly Classic in Cherry Red with DiBurro Roland Mod •  http://bobmartin1111.com
1999 Parker Fly Artist Custom Hardtail Butterscotch -   2000 Fly Standard Classic in Cherry Red - http://bobmartin1111.com

Parker Marketing and Advertisement

Offline uburoibob

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Parker Marketing and Advertisement
« Reply #19 on: November 18, 2007, 08:07:27 PM »
Just for the record, EVERY brand that views itself as high end... the first things out of their mouths at an initial marketing meeting are "we'd like to be perceived as the Lamborghini of the XXXX (fill in the blank) world.

Now.. you gotta ask yourself, who does Lamborghini compare themselves to? Especially when they are trying to separate themselves from Ferrari or Mclaren or (fill in the other hugely high end fine motor car).

Simply comparing yourself doesn't cut it.

I was about to launch into a whole dissertation but it's 9pm on Sunday night, and the last thing I want to be doing is thinking about work.

Anyway, sorry I am a touch defensive, but I have the job that everybody thinks they could do by virtue of being born. If that were the case, everyone would own an ad/marketing agency and all would be wildly successful instead of 3 out of 5 failing every year as they do in the real world. Seriously, there's a lot to this...

Bob

2001 Parker Fly Single 2 Silver  â€¢ 1997 Parker Fly Concert Burnt Butterscotch  â€¢  1999 Parker Fly Artist Custom Hardtail Butterscotch  â€¢  1998 Fly Classic in Transparent Dark Blue  â€¢  1998 Fly Classic in Cherry Red with DiBurro Roland Mod •  http://bobmartin1111.com
1999 Parker Fly Artist Custom Hardtail Butterscotch -   2000 Fly Standard Classic in Cherry Red - http://bobmartin1111.com

Parker Marketing and Advertisement

Offline loumt123

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Parker Marketing and Advertisement
« Reply #20 on: November 18, 2007, 08:42:38 PM »
Believe me; I don't claim to know anything about advertising for a company. I am well aware it's not a simple thing..trust me haha. But I do think as a forum dedicated to the guitar we can do a little something to help promote. I honestly believe things we can do ourselves could help. We have talented photographers on the forum, good players, sound clips, people good with design. Cleaning the myspace page some and sticking a few videos on you tube or some sound clips could be beneficial. I understand if you feel that I was treading on your turf but honestly, Bob, I did not intend it to be that way and I'm sure (and hope) you know that. We like the guitars, and I think we, as players, can pass that infectious desire for a parker on to other players.

   As for the myspace page, I am so technologically illiterate at design stuff it's not even laughable. Maybe some of the more intelligent members in that area would be interested?
 

Parker Marketing and Advertisement

Offline uburoibob

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« Reply #21 on: November 18, 2007, 09:06:06 PM »
The MySpace page SHOULD be a commercial venture for Parker. That Jason is handling it is a testament to his love for the guitar. Parker needs to invest money. We've got nothing to lose. If Parker quit making Flys tomorrow, we've got enough to go around this community forever. In fact, if they stopped, and we upped demand, we might even make a few bucks selling our extras to throngs that would want em and have the resources to pay for them.

I appreciate what you are trying to do, Lou, and I think it's commendable. But Parker isn't and should never be considered a charity case. None of us would just send them money to because we are nice guys. What you are talking about is a commercial venture for someone (me?). It's like a group coming along and taking your job, them working for no money, simply because they like the widget your company makes. Yikes! Kinda like the internet coming along and making it so that everyone can download the music you have for sale for free instead of having to pay you for it. I've offered and offered to Parker.

Here's what I suggest. If we want to see where the real future of Parker lies, everyone save up and order a Ken Parker guitar. Seriously. He's the genius here. He's the guy that can take the guitar into the stratosphere. He's not the guy who's gonna put a 3 on a side headstock on a Fly, add laminates to look like curly Maple and make it sound like a Les Paul. If you want to help the guitar hit the 22nd century, that's where the good money is riding.

I know, I know - $30K is a lotta dough for one guitar. 20 years from now, though, you'd be the investment genius who managed to buy that $100K guitar for only $30K AND got to meet its maker.

The future of Parker is Ken. And while it may not seem to make sense to get rid of 15 $2000 guitars to get one $30K guitar, you'd be wrong. If a Ken Parker archtop guitar finds its way into your city next year, do whatever you have to do to go and play it. It'll make the experience of the Fly seem weak in comparison. It's like nothing else you've ever played or are likely to. I am doing what I can to get money together for Ken to make me an archtop, starting with putting two of my higher end archtops on consignment last Saturday -  my 1939 blonde Super 400 and my Andersen Oval Hole. It's a step in the right direction. Just gotta find a few more to sell... and just the memory of playing that guitar for an hour last January is fueling this... what an instrument. This must have been what it was like to play a Strad for the first time. Whew!

Bob

2001 Parker Fly Single 2 Silver  â€¢ 1997 Parker Fly Concert Burnt Butterscotch  â€¢  1999 Parker Fly Artist Custom Hardtail Butterscotch  â€¢  1998 Fly Classic in Transparent Dark Blue  â€¢  1998 Fly Classic in Cherry Red with DiBurro Roland Mod •  http://bobmartin1111.com
« Last Edit: November 18, 2007, 09:06:32 PM by uburoibob »
1999 Parker Fly Artist Custom Hardtail Butterscotch -   2000 Fly Standard Classic in Cherry Red - http://bobmartin1111.com

Parker Marketing and Advertisement

Offline Strandwolf

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« Reply #22 on: November 18, 2007, 09:24:14 PM »
Provocative notion there, Bob.

Too bad for us in a way, in that Ken is but a one person shop and makes slowly, to customer order, or you could set yourself up as a KP dealer and get Olive Branches wholesale. Of course wholesale might be $30K, and you'd have to mark them up many thousands. Discount to the Forum?

Parkers: Pick, cap, T-shirt, clock, and other assorted accouterments